The Office of Business Engagement (OBE) is the key connector and partner for market-leading companies, innovative entrepreneurs, non-profits, family-owned and small businesses, seeking to relocate, expand, or start-up in Middlesex County, New Jersey.
With a focus on enhancing the County’s nationally recognized ecosystem for life sciences, food innovation, and autonomous technology industries, the Office of Business Engagement, together with the business community, is charting the County’s path in the next normal. Middlesex County is committed to enabling and supporting businesses that develop the products, technologies, services, and insights that save and enrich our lives; create the jobs that grow our economy; to make our County—and the world—a better place. When our business community succeeds, we all succeed.
To help businesses relocate or expand in Middlesex County, the Office of Business Engagement provides necessary resources to ensure ideas, no matter the complexity, turn into reality. Assistance and guidance are available in range of areas including workforce development, site selection, the entitlement process, real estate, to introductions to key local leaders to enable a seamless transition, operation, and sustainable growth.
A Strong Foundation in DataCity
In 2019, in conjunction with Rutgers University, the City of New Brunswick – the seat of Middlesex County – was awarded an Innovation Hub Smart Mobility Testing Ground designation in the NJ Economic Development Authority Innovation Challenge. Funding for preliminary design and pilot testing was provided by the U.S. Department of Transportation University Transportation Center (UTC) program at Rutgers’ Center for Advanced Infrastructure and Technology (CAIT). In 2021, cooperative funding support from Middlesex County, the U.S. Department of Transportation’s – University Transportation Center (UTC) program, the U.S. Federal Highway Administration, and the New Jersey Department of Transportation enabled the deployment of the program.
Officially named “DataCity, Middlesex County’s Autonomous & Smart Mobility Initiative,” the testing ground is a stretch of New Brunswick roadway that will be fully equipped with self-driving-grade roadside sensors and computing Internet of Things (IoT) devices to continuously collect vehicle, pedestrian, and infrastructure data from this urban corridor. Once completed in late 2021, DataCity will be the first smart mobility testing corridor with complete end-to-end high-resolution sensor and cellular vehicle-to-everything (C-V2X) coverage in a heavily congested urban environment in the country. It will provide a unique opportunity to study electric, connected, and autonomous vehicle technology. This data will be available to companies nationwide for free.