There shall be an Office of Marketing which shall promote Middlesex County to existing
residents and businesses and to also attract new residents and businesses into the County. Specifically, the Office of Marketing shall be responsible for providing strategic leadership and execution of short and long-term marketing objectives in order to position Middlesex County as an innovative thought leader that is proactive in marketing communications at a local, regional and national level. The Office of Marketing shall also be responsible for including, but not limited to:
- the design and implementation of fully integrated marketing programs;
- develop new and strengthen existing partnerships with external entities that serve to promote Middlesex County;
- coordinate messaging and support for all public affairs, government affairs and communications initiatives and activities; and
- develop, create and manage in-depth advertising that assists in communicating the County’s overall story and brand message to a wide audience.
The Office shall further oversee the provision of reprographics services to all County offices and shall perform such other duties as may be assigned, from time to time, by the Board.